Bell’s television channels raked in more than $2 billion in 2018, 6 times TVA’s revenues, and reached 80% of Canadians. Bell is dominant in Québec and across Canada. No other industry player comes close. If Bell were to swallow up V, this would only increase the risk that it will abuse its dominance to wipe out all competition, with dismal consequences for Québec’s French-language market.
Bell appears to confuse popularity with dominance. High ratings mean a network is popular with television audiences. But market dominance is what Bell has: no other company in Canada, or in the world for that matter, has so much control over media properties, advertising sales and subscription fees. The CRTC must therefore analyze this transaction from every angle.